Deprecated: Function ereg() is deprecated in /home/content/l/u/z/luzzattogroup/html/theluzzattogroup/blog/includes/class_mysql.php on line 13 The IP Playing Field Blog | Powered by The Luzzatto Group | Patent and Trademark Attorneys
The Intellectual Property Marketplace is becoming crowded and complex. More and more players are entering the marketplace - bringing with them capital, expertise, new services and business models for making money from IP
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There is a new source to help you sell yourpatentsand IP. Yet2.com – the premier online marketplace forpatentsandIPis now also helping companies and inventors sell theirIPandpatentsanonymously.
According to Yet2.com, their new practice for anonymouspatentacquisition was developed and refined quietly over the past four years by yet2.com personnel and is now fully operational.
“Today’spatentlandscape is critically important to the business strategy of any company involved with technology,” said Phil Stern, yet2.com CEO and co-founder. “TremendousIPassets are suddenly available worldwide. Thosepatentassets will trade. We’re seeing a set of Fortune 500 ‘strategic’ companies that are investing in buying thesepatentsfor strategic and freedom-to-practice reasons.
Brad Kullberg, vice president of yet2.com, heads thepatentpractice. Previously, Mr. Kullberg was vice president of corporate business development and general manager of intellectual property business at Polaroid Corporation.
A key advantage Yet2.com offers is that because they search the world on behalf of so many different acquiring organizations, they can offer superior access toIPassets.
Basically, Seth Godin says that there are 2 reasons joint ventures fail. The joint part and the venture part.
Because all ventures are risky, we have an inherent feeling that the venture will fail. So any venture begins with some question marks.
Seth goes on to say that the joint part, though, is where the real problem arises. When the project is a joint one, the pressure to push through the dip often dissipates. “Well, we only have a bit at stake here, so work on something else, something where we have to take all the blame.”
Because there isn’t one boss, one deliverable, one person pushing the project relentlessly, it stalls.
Every joint venture involves meetings, and meetings are the pressure relief valve. Meetings give us the ability to stall and to point fingers, to obfuscate and confuse. If a problem arises, if a difficulty needs to be overcome, it’s much easier to bury it at a meeting than it is to deal with it.
Seth believes that you are far better off with a licensing deal than a joint venture. One side buys the right to use an asset that belongs to the other. The initial transaction is more difficult (and apparently risky) at the start, but then the door is open to success. It’s a venture that belongs to one party, someone with a lot at stake and an incentive to make it work.
Only one person in charge at a time.
For more on licensing and joint ventures, click here.
In a book I highly recommend called Winning, Jack Welch, the legendary former CEO of General Electric provides a detailed section on strategy -- which includes a section dealing wtith Licensing.
In the section on competition and strategy, Mr. Welch provides a series of slides that help you develop your own customized WINNING strategies.
Slide three (page 176) is called "What Have You Been Up To?" His second bullet point is what interests me and should interest you:
"Have you bought a company, introduced a new product, stolen a competitor's key salesperson, or licensed a new technology from a start-up" (my emphasis added).
If you are a start-up with greatIPyou should be really happy with Mr. Welch. He is basically telling companies that to be competitive they must license new technologies from startups. So what are you waiting for - start the licensing process with a major company.
If you are a major company looking for a competitive advantage - what are you waiting for! Go out and find that startup with the next big thing. If you need help please feel free to contact me at Michaeln@luzzatto.com.
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